In the weeks before easter Folk had a temporary shop in shop in Kyoto in the west part of Copenhagen. The shop was done in a simple yet surprising manner!
The cool leaning shelve in the window showing soft folded Folk items from the Spring 2012 collection. The items were visible from the outside and inside.
On the big black table which is the key point in the front of the shop the carefully selected shirts and knitwear - Kristian and Mads did a good job this season - were accompanied by antique frames with images from the latest Folk look book.
Descriptions of the products were cut and printed on 3 different types of paper and placed next to the particular product which customers found informative and funny. After reading the description of the Folk block printet t-shirt one customer said:"oh my god(omg) - i just thought it was a basic t-shirt"
Read the full description here!
The shop was finished with a red Folk logo on the window, a bouquet of flowers on the table and the "Folk thing" in yellow rope, antique frames and wood.
We are very thankful for the opportunity we got and have agreed to repeat the succes next season. Thanks to the nice staff in Kyoto for their support.