Blue Blood is a new luxury denim & fashion housebased in Amsterdam and founded in 2003.
Blue Blood is inspired by old heritage, skill and craftsmanship but with a modern outlook and strong personality. Known by its high quality and remarkable garments with character.
Blue Blood’s motto is “for our friends”: This is the driving thought behind the brand.
The lobster is the Blue Blood mascot because lobsters like denim-heads have blue blood.
The name also refers to Heritage and Aristocracy and boldly claim lineage to great names in fashion and denim.
Blue Blood is love of denim and its history; a tribute to those that inspire and those that came before.