Tuesday, 8 February 2011

CIRQUE DE LUXE IN DETAIL


Cirque Deluxe offers:
Full focus
Never out of stock , all year around (delivery within 72 hours from order)
Good margins
Selected commercial distribution
Commercial pricing
Clear DNA
Complete style range Boxers and knits, no need for other suppliers
Sleek contemporary design
Lighter fabrics
Less synthetics
Tailored fit
Self selling Packaging and POS
Dynamic marketing

THE CONCEPT IS THE PRODUCT
CIRQUE DELUXE IS NOT JUST ANOTHER BRAND

People involved has best possible experience and network within the underwear trade.

CDL “Product Matrix method” is a unique way of managing a wide offer in a narrow segment, handling woven and knitted styles.

CDL Trunks and Briefs has a unique comfort thanks to the CDL comfort cut line.

Boxers Deluxe has an innovation never seen before. The ”CDL lining” (Pat pend).

Boxers Deluxe are made after purchasing selected “Left over fabrics” from the spot market.
This results in better prices
Shorter lead times
Gives possibility to offer wider range without ending up with huge “minima” quantities

Packaging is unique and helps to assort a broad variation of patterns into consequent theme. Concept will be perceived tight , even though a wide offer.

Place/ Distribution is selective via new “network role”. Reselling Licensees enables quicker international growth. Authorized retailers will be chosen with local knowledge.

Promotion will thanks to partner, Great Works Group be updated and dynamic

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