Mr.Porter on Folk

here is what Mr. Porter says about Folk

HIGH-QUALITY FABRICS and considered details are cornerstones for this London-based label, which was founded in 2001 by Mr Cathal McAteer.
Eschewing outlandish statements, or staid reinterpretations of vintage styles, Folk specialises in quiet, understated clothing, with a strong emphasis on quality and finishing.
Look out for the chunky knits and panelled jersey T-shirts this season.

• London-based label, founded in 2001
• Great for quiet, understated style
• Strong emphasis on quality

Folk Stores London

CIRQUE DE LUXE IN DETAIL

Cirque Deluxe offers:

•Full focus

•Never out of stock , all year around (delivery within 72 hours from order)

•Good margins

•Selected commercial distribution

•Commercial pricing

•Clear DNA

•Complete style range Boxers and knits, no need for other suppliers

•Sleek contemporary design

•Lighter fabrics

•Less synthetics

•Tailored fit

•Self selling Packaging and POS

Dynamic marketing

THE CONCEPT IS THE PRODUCT
CIRQUE DELUXE IS NOT JUST ANOTHER BRAND

–People involved has best possible experience and network within the underwear trade.

–CDL “Product Matrix method” is a unique way of managing a wide offer in a narrow segment, handling woven and knitted styles.

–CDL Trunks and Briefs has a unique comfort thanks to the CDL comfort cut line.

–Boxers Deluxe has an innovation never seen before. The ”CDL lining” (Pat pend).

–Boxers Deluxe are made after purchasing selected “Left over fabrics” from the spot market.

•

•This results in better prices

•Shorter lead times

•Gives possibility to offer wider range without ending up with huge “minima” quantities

–Packaging is unique and helps to assort a broad variation of patterns into consequent theme. Concept will be perceived tight , even though a wide offer.

–Place/ Distribution is selective via new “network role”. Reselling Licensees enables quicker international growth. Authorized retailers will be chosen with local knowledge.

–Promotion will thanks to partner, Great Works Group be updated and dynamic

Folk AW2011

Here's a little preview on some of the styles from the good people of the Folk clothing range.
As you can see the collection has changed a bit towards more sophisticated styles and left the workwear behind.

Avelon winter 2011

better

blacker

rougher

tougher

Avelon by Erik Frenken

find it in Florence, Paris and Copenhagen. look out for it at Gallery.


Erik Frenken was the head of design for viktor&rolf for 5 years. Avelon is his own brand.

Volta Footwear winter 2011

hej og guds fred

Succes forpligter og vi ved det, så forvent mere:

Volta Footwear – instant classic

bedre udvalg i kvaliteter, modeller og farver.

Vi vil gerne se dig i København og inden da kan du se Volta Footwear på messerne over det meste af Europa. Vi startede i Firenze, derefter Milano, Berlin, Paris og nu også på Gallery i København.

Preview af den nye kollektion ser du længere nede: seasonal og classic collection, boots, Strada.

mere af alt det gode.

Folk og Folk Shoes on Pitti Uomo in January

hi and godspeed
please find all from Folk and Folk Shoes winter 2011 collections at Pitti Uomo in Florence in January.
season greetings!