Genius Copenhagen: April 2012

Monday, 16 April 2012

Folk in Kyoto - Copenhagen

In the weeks before easter Folk had a temporary shop in shop in Kyoto in the west part of Copenhagen. The shop was done in a simple yet surprising manner!

The cool leaning shelve in the window showing soft folded Folk items from the Spring 2012 collection. The items were visible from the outside and inside.

On the big black table which is the key point in the front of the shop the carefully selected shirts and knitwear - Kristian and Mads did a good job this season - were accompanied by antique frames with images from the latest Folk look book.

Descriptions of the products were cut and printed on 3 different types of paper and placed next to the particular product which customers found informative and funny. After reading the description of the Folk block printet t-shirt one customer said:"oh my god(omg) - i just thought it was a basic t-shirt"

Read the full description here!

The shop was finished with a red Folk logo on the window, a bouquet of flowers on the table and the "Folk thing" in yellow rope, antique frames and wood.

We are very thankful for the opportunity we got and have agreed to repeat the succes next season. Thanks to the nice staff in Kyoto for their support.

Folk block printed t-shirt spring 2012

The fabric for this is a slub cotton which gives the base cloth a natural feel. The natural undyed colour also helps to achieve this. It gives another texture of jersey on the rail which is important.

The print artwork has been created by Folk, so that we get the hand painted feel in the print.

All the artwork is painted on acetates and exposed directly on to the screens which means we avoids any 'digital' looking artwork.

The print is bold in multi colour but has the folk element of fun, if its too much fun there is the grey's option which though more subtle also makes a statement.

The prints in the collection are an important part, we want to continue to make individual garments in a market and feel this is a strong voice to do that with.