In the weeks before easter Folk had a temporary shop in shop in Kyoto
in the west part of Copenhagen. The shop was done in a simple yet
surprising manner!
The cool leaning shelve in the window showing
soft folded Folk items from the Spring 2012 collection. The items were
visible from the outside and inside.
On the big black
table which is the key point in the front of the shop the carefully
selected shirts and knitwear - Kristian and Mads did a good job this
season - were accompanied by antique frames with images from the
latest Folk look book.
Descriptions of the products were
cut and printed on 3 different types of paper and placed next to the
particular product which customers found informative and funny. After reading the description of the Folk block printet t-shirt one customer said:"oh my god(omg) - i just thought it was a basic t-shirt"
The
shop was finished with a red Folk logo on the window, a bouquet of
flowers on the table and the "Folk thing" in yellow rope, antique frames
and wood.
We are very thankful for the opportunity we got and have agreed
to repeat the succes next season. Thanks to the nice staff in Kyoto
for their support.
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