Grayers and a battle of wits......

GRAIN®

   GRAIN®  - mood board

Grayers: before denim, before chinos there were grayers......!

 

Its not very often you find a new intelligent mens wear brand with beautiful fabrics and the right

fits covering all product types and at the same time commercially priced. 

All-american Grayers is all that and much more. Today exclusively sold by Mr.Porter in Europe.

It’s run by two former Ralph Lauren executives within production and design. --> Peter Georgiou and Kenny Thomas, Grayers creative directors, were colleagues during their Ralph Lauren days: Peter on the product development and sourcing side and Kenny on the design side. Kenny came to Grayers with a notable 13 years at Ralph Lauren as a vice president of concept design and was also the first designer on the RRL-collection.

Genius Copenhagen has been appointed as the Scandinavian distributor for Grayers - contact Martin Møller for more details.

  

Grayers:
Before jeans and chinos, a man of style would wear gray flannel trousers, or better known as Grayers, which gave birth to casual menswear. Grayers, the collection, is the perfect mix of heritage menswear pieces, with a modern day take. Not to mention that the collection will carry on from season to season. The lightweight oxfords are perfect for layering in the winter and a simple but chic summer look.

If you didn't grow up during the 1950s in England, we forgive you. Post-World-War II Brits, however, we fully expect you to be familiar with the era's ubiquitous gray flannel trousers. Colloquially called grayers, they represented a new age in menswear, when style-inclined youth threw off the stiff formalities of conventional dressing — think: three-piece suits — for these more relaxed, pair-with-everything pants. Today, the birth of the "British blue jean" serves as fashion catnip for founder Peter Georgiou, who named his new menswear line, Grayers, after the throwback staple.

"The pieces are the perfect mix of Anglo-awesomeness, New England prep-school cool, and insta-classics, all with a little bit of quirk thrown in. Look for slim-but-not-too-skinny chinos, and artfully worn-in jeans, t-shirts, knitwear and one pretty slick tartan blazer. With affordable price points and crazy-good quality, we think these duds could start a fashion revolution all of their own."

BWGH fall 2012 video

"The video emphasizes the ethnic and cultural diversity of the French capital and spotlights a number of the brand’s latest button-downs, crewneck sweaters, pocket tees and more.
Available now from the likes of colette, Le Bon Marché, Soto, Antonioli, Opening Ceremony, Hunting & Collecting, Present and Urban Research." Hypebeast.

BWGH - Brooklyn We Go Hard

BWGH arose from the fusion of the respective passions of two Parisian childhood friends : Fashion and Photography.Creators, they federated talents to create finally an homogeneous collective capable of translating in a new way what they saw and felt.

Clothes are of a way of use as a basis to the artists collecitve of the young French label which is travelling the world to propose a Moving Gallery of which the subjects will be renewed every season, with the singular eye and the Parisian poetry whose define the collective.

More than just a simple brand, the BWGH label puts itself at the service of its artists in order to promote them. The selling of the clothing goes with the exhibition of the photograph’s work in concept stores and innovative galerie.It is art that lives when worn.

Folk in Kyoto - Copenhagen

In the weeks before easter Folk had a temporary shop in shop in Kyoto in the west part of Copenhagen. The shop was done in a simple yet surprising manner!

The cool leaning shelve in the window showing soft folded Folk items from the Spring 2012 collection. The items were visible from the outside and inside.

On the big black table which is the key point in the front of the shop the carefully selected shirts and knitwear - Kristian and Mads did a good job this season - were accompanied by antique frames with images from the latest Folk look book.

Descriptions of the products were cut and printed on 3 different types of paper and placed next to the particular product which customers found informative and funny. After reading the description of the Folk block printet t-shirt one customer said:"oh my god(omg) - i just thought it was a basic t-shirt"

Read the full description here!

The shop was finished with a red Folk logo on the window, a bouquet of flowers on the table and the "Folk thing" in yellow rope, antique frames and wood.

We are very thankful for the opportunity we got and have agreed to repeat the succes next season.  Thanks to the nice staff in Kyoto for their support.

Read more about Kyoto and Folk

 

 

 

Folk block printed t-shirt spring 2012

The fabric for this is a slub cotton which gives the base cloth a natural feel. The natural undyed colour also helps to achieve this. It gives another texture of jersey on the rail which is important. 

The print artwork has been created by Folk, so that we get the hand painted feel in the print.   

All the artwork is painted on acetates and exposed directly on to the screens which means we avoids any 'digital' looking artwork. 

The print is bold in multi colour but has the folk element of fun, if its too much fun there is the grey's option which though more subtle also makes a statement. 

The prints in the collection are an important part, we want to continue to make individual garments in a market and feel this is a strong voice to do that with.

t-shirt on the left is mentioned in article about folk shop in shop in Kyoto.

Schiesser Revival

The unique and exclusive Schiesser Revival collection is an eloquent testimony to Schiesser's long and rich tradition. Schiesser Revival is the epitome of quality and craftsmanship, blended with natural elegance, eternal beauty and contemporary aesthetics.

The collection conveys a truly unique fashion statement in combining traditional values, quality and pioneering modernism. The women's and men's collections embrace zeitgeist and smartness in both the styles and superb colours selected for this exquisite range.

Alongside cult classics, the new spring/summer product line also includes casual and various high-fashion outerwear styles featuring exclusive piece-dyed or garment-washed traditional rib and jersey fabrics. 
And, Schiesser Revival has taken things a step further: sweaters and cardigans made of premium-quality cashmere, cotton with cashmere touch and linen for men and women.
The special knitting technique imitating double rib and tricot mesh fabric creates magnificent structures that capture the essence of Schiesser Revival – an expression of traditional craftsmanship

all products are delivered in authentic boxes

Beautiful original artwork from the archives.

here and below best-selling products for men and ladies