Genius Copenhagen so far

During the last 10 years Genius Copenhagen has succesfully specialized selling and branding international profiled collections in Scandinavia. We sell to the better stores in Scandinavia and take care of the introduction, sale and marketing of the brands. 

We believe that fashion and design has a responsibility to respect the classics but also to move things forward and make it better. Always!
Our brand portfolio today reflects that belief ideally but we are always scouting for interesting brands and companies with whom we can cooperate.

The brands and their uniqueness gives us as a multilabelled company an interesting opportunity to enter many segments on the market which then gives us a very diverse customer base to introduce new brands efficiently.

Its founder has been doing retail management and has a long and interesting career in the fashion business. The unique combination of wholesale and retail expertise in the company also allows for retail and brand consulting. 
Don't hesitate to contact us for an informal talk.


We formerly introduced Evisu, Blue Blood, Avelon, Folk, BWGH-Brooklyn We Go Hard and Volta Footwear with remarkable succes. 

Natural Selection AW2014

   Natural Selection AW14 Lookbook Lo Rev-1

No Evil Project - Natural Selection

Natural Selection invite for Paris and Berlin

Natural Selection Denim SS2012 - Escapism in Denim

Sun kissed washes, rolled up sleeves, braided leather belts - Natural Selection escapes to the British countryside for a relaxed yet elegant look;
the sophistication comes from the strong simplicity of the designs, details and craftsmanship - which together with the beauty of materials, offer an elegant take on a return to basics.

se video her:
Natural Selection - Escapism in Denim - SS2012

Natural Selection Denim pics

Latest updates on product description

Billederne nedenfor er taget fra forskellige sæsoner men er et godt billede på Natural Selection's univers.


Se også denne video om Natural Selection Spring 2012

Fasanen på cyklen sidst i rækken er deres logo. Den er fed...!

Natural Selection Denim

Natural Selection Denim kan nu fåes hos Genius Copenhagen.

Natural Selection producerer jeans og chinos i japanske og italienske selvedge kvaliteter af højeste standard. Der er en model i 3 fits: slim, narrow, straight i mange interessante varianter.
Kollektionen er præcis og balanceret mellem overdele og bukser.
Prisniveau som andre gode brands og

En tilgængelig fashion variant af PRPS og Levi’s Vintage - altså moderne fortolkninger af klassiske styles som de fleste af mine brands laver. Interessant egentligt..!

Billedeserie her

Logo Natural Selection

Natural Selection forhandles bl.a her:
Selfridges - London 
Autograph – Birmingham
Liberty – London
Coggles - York 
Awesome Rags - Stockholm
14 OZ - Berlin
Spoiled - Amsterdam/Rotterdam 
Oki-Ni - online


Established in 2009, Natural Selection Denim strives for originality and authenticity with no compromise. They use Japanese and Italian selvedge denim to produce jeans with rich-detailing that resonate with the denim obsessive.
Through a process of evolution, Natural Selection have become masters of the complex techniques used in the design and manufacture of premium-quality denim.

The jeans below are cut straight in the leg from 13oz Japanese selvedge denim, produced in a family run, artisanal denim mill. The denim has been chain-rope-dyed a deep indigo and then subjected to a heavy-rinse, which removes some of the starch from the fabric helping the denim enthusiast to wear-in the denim more rapidly.

This heavy chino bears the fruits of Natural Selection’s philosophy on the place that evolution takes in quality denim design and manufacture. Packed with thoughtful and considered details, it is a testament to the time and effort invested by the brand.

Selectism skriver:
The British denim brand focuses on the basics, well made high quality denim, selvedge and non-selvedge with a choice of washes and weights. This selection includes some impressive light denim shirts, peacoats, braided leather belts, chinos and crew neck tees both printed and plain. Simple, solid.

GQ Magaziine skrev om Paul og Richard i en artikel serie om The Next Wave in British design.
tryk her

Oki-Ni
The similarities between a denim brand and Darwin’s theory of evolution by natural selection might not be obvious. Yet, Natural Selection Denim draws inspiration from the spirit of competition and the evolutionary process. As in nature so in denim; only the fittest survive.

Denim

Et nyt spændende brand er Natural Selection Denim der blev grundlagt af 2 midt-engelske fyre i 2009. 

Nedenfor den korte engelske introduktion men se næste indlæg for mere info på dansk og engelsk samt billede-serie her.

Established in 2009, Natural Selection Denim strives for originality and authenticity with no compromise. They use Japanese and Italian selvedge denim to produce jeans with rich-detailing that resonate with the denim obsessive.

 Through a process of evolution, Natural Selection have become masters of the complex techniques used in the design and manufacture of premium-quality denim.

For tiden er der en meget kraftig tendens til at se tilbage på det originale produkt hvilket set gennem mine denim briller er godt. Man kan sammenligne denim med en kunstners lærred der ikke får maksimalt ud af sine farver eller talent hvis ikke kvaliteten er i top!

Evisu, et af de første og vigtigste japanske brands tog udgangspunkt i original produktion fra Lee, Levi's og Wrangler men har tilført og forbedret flere detaljer og har nærmest opnået status som ny-klassiker på den baggrund.

Desværre er der igen mange jeans-brands der formår at sælge vintage-denim som banebrydende design men i bund og grund er de blot (dårlige?) en til en kopier af tidligere konstruktioner. De tilfører egentlig ikke noget som ikke fandtes i forvejen hvilket er trist. Selvfølgelig kan man retfærdiggøre det med tanke på pris og kundesegmenter men ambitionerne må gerne være lidt større!

William Kroll, min gode ven der underviser på Central St Martin i London og som sideløbende med jobbet som underviser har William også sit eget brand. det hedder Tender og filosofien bag det beskriver vel egentligt meget godt min pointe ovenfor:

"....what I’m interested in doing is looking at the kind of clothing that wouldn’t necessarily be wearable today as strict reproduction, but taking ideas from it, reevaluating how and why things were done, and working back to a new garment that maybe isn’t even recognisable from the original(s), but which share some common thought processes, and is interesting and wearable."

Han arbejder alle detaljer på alle produktgrupper igennem og siger: "You should be able to enjoy a shirt or a pair of jeans at face value, because of the texture of the fabric, the feel of the hardware, the way it looks."

Jeg er enig! Læs også dette interview med William her

Vis mig dine jeans og jeg skal fortælle dig hvem du er! Det er nok en tilsnigelse men ikke desto mindre er valg af model, denim-kvaliteten og eventuelt efterbehandling afgørende for jeans udseende her og nu men også på den lange bane finder man store forskelle i udtrykket og kan dermed afsløre bærerens preferencer.