Led by apparel completed by footwear
Monday, 25 June 2012
Wednesday, 20 June 2012
Wednesday, 16 May 2012
Natural Selection Denim SS2012 - Escapism in Denim
Sun kissed washes, rolled up sleeves, braided leather belts - Natural Selection escapes to the British countryside for a relaxed yet elegant look;
the sophistication comes from the strong simplicity of the designs, details and craftsmanship - which together with the beauty of materials, offer an elegant take on a return to basics.
se video her:
Natural Selection - Escapism in Denim - SS2012
Monday, 16 April 2012
Folk in Kyoto - Copenhagen
In the weeks before easter Folk had a temporary shop in shop in Kyoto
in the west part of Copenhagen. The shop was done in a simple yet
surprising manner!
The cool leaning shelve in the window showing
soft folded Folk items from the Spring 2012 collection. The items were
visible from the outside and inside.
On the big black
table which is the key point in the front of the shop the carefully
selected shirts and knitwear - Kristian and Mads did a good job this
season - were accompanied by antique frames with images from the
latest Folk look book.
Descriptions of the products were
cut and printed on 3 different types of paper and placed next to the
particular product which customers found informative and funny. After reading the description of the Folk block printet t-shirt one customer said:"oh my god(omg) - i just thought it was a basic t-shirt"
The
shop was finished with a red Folk logo on the window, a bouquet of
flowers on the table and the "Folk thing" in yellow rope, antique frames
and wood.
We are very thankful for the opportunity we got and have agreed
to repeat the succes next season. Thanks to the nice staff in Kyoto
for their support.
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Folk block printed t-shirt spring 2012
The fabric for this is a slub cotton which gives the base
cloth a natural feel. The natural undyed colour also helps to achieve this. It
gives another texture of jersey on the rail which is important.
The print
artwork has been created by Folk, so that we get the hand painted feel in the
print.
All the artwork is painted
on acetates and exposed directly on to the screens which means we avoids any
'digital' looking artwork.
The print is bold in multi colour but has the folk
element of fun, if its too much fun there is the grey's option which though
more subtle also makes a statement.
The prints in the collection are an
important part, we want to continue to make individual garments in a market and
feel this is a strong voice to do that with.
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| t-shirt on the left is mentioned in article about folk shop in shop in Kyoto. |
Tuesday, 3 April 2012
Folk Women i Vogue UK
Vogue har en interessant artikel om Folk Women. se bare her: http://www.vogue.co.uk/news/2012/03/30/folk-launches-womenswear-line
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